Purshade® reduces solar stress in crops by protecting the foliage and fruit from damaging ultraviolet (UV) and infrared (IR) radiation while still allowing photosynthesis to occur. Engineered with advanced reflectance technology and based on calcium carbonate, a highly reflective mineral, Purshade has been shown to reduce sunburn damage and minimize overall heat stress. Purshade effectively reflects harmful UV and IR radiation away from plants.
Designed with the grower in mind, Purshade comes in an easy-to-handle liquid formulation that mixes quickly, applies evenly, is non-abrasive to equipment, and can be removed as required during standard post-harvest processing. The product can be applied with standard spray equipment and in most cases may be incorporated into an existing spray program. Purshade helps maximize the value of every treated acre by reducing solar-related losses, thus increasing marketable yield, enhancing crop quality, and improving water use efficiency. Click here to see a video explaining the plant health benefits of Purshade.